Dyuna is creating a significant marketplace for digital content, by networking mobile operators, Web sites, content owners and an ever growing community of consumers-subscribers, allowing the exchange and cross-sell of digital content, according to personalized business rules. Dyuna offers a comprehensive solution that meets both the need of increased content supply and the need to find an easy way to retrieve the desired content – thus, introducing the long tail into the mobile arena.

The Web provides access to an enormous amount of content, but its means for consumption does not protect the rights of owners; To date, the mobile channel is the only effective mean for micro-payments and ethics governance in the consumption of content, but content offering is limited to the ability to sign "point to point" contracts.

Dyuna's concept is unique, as it creates a regulated multi-player, cross selling arena that allows the mobile carriers to offer a global catalog of various topics in the mobile portal, while allowing the content industry to flourish - preserving the rights of the content owners and protecting the end-consumers.

• Dyuna’s offering allows a simple and non costly way to widen the quantity
  and variety of content, number of suppliers, and broadening of target
  market.
• Increasing revenues by allowing mobile operators and content generators
  and owners to exchange and cross-sell content, using business-rules
  based engine.
• Providing a new model to join the mobile marketplace: Dyuna's BI suite
  provides customer segmentation, content packaging and financial models.
• Dyuna presents an evolving DRM model, which provides the industry's
  best as it matures.