Dyuna enables seamless access to a global content catalog with content-relevant advertising. Dyuna’s dynamic content catalog offers media titles from leading content providers.

The platform elevates the reliability and trustability of content arriving from various sources, with embedded DRM, and uses the smart business rules engine to allow content localization.

The catalog is constantly revised and revisited by the members of the marketplace, the various content sources are assembled, stored and edited by participants in this group, immediately increasing the content inventory of each member in the network and creating content flow which generates new revenue streams for all participants, even if they don’t have direct business / billing relations with the subscriber’s operator.

The platform creates a localized digital catalog for each member in the network, enabling geo-tagging for end users and their distributors, according to smart business rules that represent business logic and ethics, creating a relevant content inventory for every member.

Dyuna integrates localized content to its ad solution, and allows advertisers to join the mobile arena as well as to use this personal advertisement tool as a new advertising media. Dyuna’s comprehensive advertising tool manages "ad-related" content exposure. The platform provides the channels, ethics, billing capabilities and content that will trigger consumers’ exposure to relevant ads. Dyuna also integrates with existing advertising modules, providing both text ads, visual banners and embedded content advertising.

In order to allow distributors’ end users to enjoy a personalized content experience, Dyuna has developed a search and discovery tool, acting as a personal gateway to a digital content profile, offering mobile 2.0 tools for content discovery and increased content revenues and consumer satisfaction. Visit “My Portal” section for more info and Demo.

Dyuna’s innovative solution provides a central database, catering relevant content to any device according to business rules and content-relevant advertising modules, with micro payment abilities, federated search, personalization and content localization, while applying content distribution ethics among the parties. The outcome is allowing a wide content offering on deck, while users can maintain unlimited content access – Wimax or data based, with personal content filtering, using customized search and discovery tools.