Along with Dyuna’s global catalog comes a search and discovery module that serves the end user itself – “My Portal”. “My Portal” operates as an access tool to a personal content catalog serving as a personal interactive gateway to the digital content world. The mobile user enjoys smart browsing, based on mobile Ajax, and may choose relevant topics from various content sources (operator’s catalog, Web, mobile Web, Dyuna’s global catalog, RSS etc) The user creates his own personal content profile, using a set of advanced mobile 2.0 tools.

As a comprehensive system, My Portal's solution includes all aspects, such as BI, administration, monitoring etc. My Portal's broadcasting tool increases customer response rate, while users can benefit from an easily accessible personal mobile experience.

• Wide range of content sources - all contents aggregated into one area
• Advertising – interactive, relevant and non-intrusive
• Community - mobile 2.0 distribution
• Real time notifications / publishing
• Easy content discovery
• Subscriber segmentation - market analysis tool
• Broadcasting tool - micro marketing tool with high response rate
• Up sale - bundles, coupons and sales