"Dyuna enables us to offer our customers advanced and personalized services, suited to the customer's personal preferences and needs, while assuring simple access to infinite catalog of variety categories of content. The service we offer to our customers, cooperated with Dyuna, enable content search for the customer as opposed to customer search for content."
Pelephone is the first Israeli-based telecommunications company, provides its services in EVDO and CDMA technology, to over 2 million active costumers.
The Challenge :
While everyday more information is being added from various content sources, the customers want to remain constantly updated. The challenge is to enable customers to reach their personally preferred content in every given time and place, while enlarging the content catalog in variety categories of content.
The Solution :
Personal content service (My Web) enables the customer to define its preferred content categories, as well as the requested frequency of receiving the content. A customer-friendly service, in which the customer can enter through the WEB or WAP interfaces, and define its preferences, choosing the content from a pre-defined basic package or by adding a personal web site.
Moreover, advanced functions of this service enable the customer to define specific tags in order to increase the efficiency of the search. In addition, the service is shown with content relevant advertising.
In this cooperation between Dyuna and Pelephone, My Web service is the first stage of the overall solution which will be provided in the future to Pelephone's customers. This solution will include the Global Catalog and enable Pelephone to offer its customers an infinite catalog of content.
The Result:
By using Dyuna's service, Pelephone enjoys the following advantages:
- Providing its customers a unique service of personal content
- Increase of income from membership fee as well as advertisements
- Promoting relevant content from Pelephone's web-site
- Creating new segments based on content consumption