"The new service that we are now launching, integrates the tendency of control being given to the user. The user can determine the subject matter he receives, his alert schedule and which platform he uses. In the framework of the distribution of the Web 2.0 service which operates according to the principle of easy and effective access to information, we are widening the scope of user access possibilities to information to the mobile platform, utilizing the personal abilities and the continuous availability of the new and mobile world of media.""The new service that we are now launching, integrates the tendency of control being given to the user. The user can determine the subject matter he receives, his alert schedule and which platform he uses. In the framework of the distribution of the Web 2.0 service which operates according to the principle of easy and effective access to information, we are widening the scope of user access possibilities to information to the mobile platform, utilizing the personal abilities and the continuous availability of the new and mobile world of media."
Partner Communications Co. Ltd. is an Israeli wireless telecommunications service provider. The company operates exclusively under the Orange International wireless brand name, and is the second largest mobile operator in Israel, providing its services to 2.8 Million active customers. Partner is part of the Hutchison Telecom group, operates in GSM technology.
"We are widening the scope of user access possibilities to information to the mobile platform, utilizing the personal abilities and the continuous availability of the new and mobile world of media."
Iris beck, VP marketing
The Challenge:
Providing the company's customers with a wider range of content, while enabling them to find it according to personal preferences.
While moving from the wide screen (Web) to small screen ( Mobile) technology, it became essential to provide the customer the experience of finding content, as opposed to looking for content.
The Solution:
Dyuna's advanced search and discovery solution- My portal, combined with its global content catalog expands the content variety, while enabling the customer to define its personal preferences from the content list or by tools like tagging and search.
Every time there is a new content in the relevant defined categories, the customer receives a personal notification, informing him about the new content and linking him to the content itself. Also, each time the customers enter the portal, the most up-to-date content in their defined categories will await them, so they can tag, view, listen, download and share it with their friends.
The Result:
By using Dyuna's solution, both Orange and its customers enjoyed the following advantages:
- Increase of Orange's content catalog as well as enhancing content found by customers
- Increase of data and content consumption by the company's customers
- Arise of customers' satisfaction