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- Easy and fast integration process
- Low implementation cost for all parties
- Openness - creating more options for users, not enclosing them in walled gardens
- Context based results – a positive user experience
- Intelligent 'aware' application - real time access tool to a personal content catalog while increasing customer response rate
- Increased revenues
- Broadening of target market and answering the need to enlarge content quantity and variety
- World wide distribution channels
- Various business models to monetize digital content
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