PELEPHONE AND DYUNA LAUNCH "MY WEB" –
A gateway to a world of digital content
Pelephone announces the launching of My Web – a revolution in the mobile
content world. Pelephone customers can from now on access a rich content
world, deriving from thousands of sources worldwide
Pelephone launches My Web – a new service incorporating the mobile web 2.0
principles and conferring on Pelephone customers' access to thousands of internet and
mobile sources in a variety of subjects according to the customer's choice.
The service is launched in cooperation with Dyuna Blue Ltd., on the internet site
http://myhomepage.pelephone.co.il and at the mobile portal of Pelephone, which
enable company customers access to content which interest them (movies, music,
news, economy, sports, music, Blogs, etc.) as well as content from picture and video
sites or any other site the Customer chooses to add to the update list.
Web users spend today most of their time watching movies and pictures, listening to
music, engaging in games and reading contents. For the first time, the rich and
limitless experience characteristic of the web reaches mobile users. My Web will also
enable the customer to be updated as new relevant content becomes available, without
searching for it himself. Thus, for example, a Liverpool fan will receive the team
anthem, as soon as it is added to the global content directory.
The service enables connection to a varied content world, and also serves as an
advanced management tool that frees the customer of the need to look for content and
stream such content to him according to his preferences and choice. As part of the
implementation of mobile web 2.0 principles, the service includes the category
"users' content" so that all service users could enjoy the vast and unlimited store of
updates in a variety of subjects.
Dyuna's platform provides a comprehensive solution covering a wide variety of
content and rapid orientation and access. It enables personalization according to fields
of interest, tailoring them to each user. Pelephone joins the world trend of content
usage, anywhere, anytime, with surfing speed and screen quality that provide an
exceptional experience.
Dyuna Blue Ltd. develops a cross selling content platform enabling a connection
between the digital-web content world and the television and mobile worlds. Dyuna
forms a federation made up of possessors of branded content, mobile companies and
user generated content. The platform enables users' access to a global content catalog,
at the time convenient for the user, while preserving the user experience.