Orange launches the first mobile-Web 2.0 service in
Israel.
"My Alerts" service will be launched in oboxlive portal,
orange's third generation portal.
The service will be provided in cooperation with Dyuna Blue
Ltd., in which the Internet entrepreneur, Yossi Vardi, is a
partner.
The new service allows orange users to keep posted in real time regarding news from
the leading information web sites, new posts on their favorite blogs and additional
areas of interest according to their personal definitions. In addition the service allows
the designation of an alert schedule, and provides an easy way to execute changes
through the mobile phone and the cellular portal.
All RSS (Really Simple Syndication) updates published by the defined site will be
sent to the user by SMS that will include the link to retrieve the information itself.
The updating trend popular on the internet utilizing the RSS portal is a central
delivery mode in Web 2.0 sites in which the information is frequently updated. By
using RSS updates, either as provided by the system or user-determined, the user can
receive the latest news information, without actually having to enter the site itself.
The new service allows oboxlive portal users to benefit from this service on their
mobile phones.
Iris Beck. Vice President of Marketing and Content at orange says," The new
service that we are now launching, integrates the tendency of control being given
to the user. The user can determine the subject matter he receives, his alert
schedule and which platform he uses. In the framework of the distribution of the
Web 2.0 service which operates according to the principle of easy and effective
access to information, we are widening the scope of user access possibilities to
information to the mobile platform, utilizing the personal abilities and the
continuous availability of the new and mobile world of media."
About Dyuna
Dyuna's proprietary platform provides a comprehensive solution of access to a wide
variety of subjects on the one hand, and quick accessibility and orientation on the
other, allowing personalization according to the areas of interest of each end user.
Dyuna is developing a sharing platform that allows the connection between the worlds
of digital content – internet, television and mobile.
Dyuna connects the user's world of content to the mobile field and creates a federation
comprised of owners of branded content, mobile companies and end-users. The new
platform enables the users to benefit from subjects that interest them, at time
schedules that suit them, and in accordance with the user experience they are familiar
with.
The service allows orange customers to receive unlimited real time alerts of content
update, to their mobile telephones, at NIS 4.90 per month.