Launching the Mobile - Web 2.0 service
November 9, 2006 / 12:25
Orange is launching the first Mobile-Web 2.0 service in Israel. The “My Alert”
service will be introduced in cooperation with Dyuna on the oboxlive portal, Orange’s
third generation portal.
The new service enables Orange customers to keep up to date in real time on new
items from the leading content sites, new posts on preferred blogs, and on other
content personally defined by the user. In addition, the service enables time definition
for receiving the various alerts, which can be easily changed through the cellular
portal.
Every RSS (Really Simple Syndication) update published by the defined site will be
sent to the user as an SMS message, including a link to the content itself.
OBOXlive
The updates are distributed over the Internet via RSS protocol that is the main
distribution manner on Web 2.0 sites, where the content is constantly being updated.
With the help of RSS updates, by the system as well as by the users, the surfers are
kept up to date in real time on new information, with no need to access the site itself.
This new service via mobile phone also enables surfers in the oboxlive portal to
benefit from it.
Iris Beck, Vice Manager Marketing and Content at Orange said that: “The new
service we are launching today is part of the trend of transferring control to the user.
The user can choose what content he wants to receive, at which times and by means
of which platform. As part of the distribution of the Web 2.0 services, operating on
the principles of easier and more efficient access to information, we are presently
expanding to the cellular platform the user’s range of options for access to
information, while utilizing personal abilities and constant accessibility in the new
and mobile media world.”
The service enables Orange customers to receive unlimited alerts to their mobile
phone on various content, for a monthly charge of NIS 4.90.