5 Questions / Matthew Snyder
15.3.2007 Ha'aretz
For the last four years, Matthew Snyder has been serving as Nokia's Mobile Search
Business CEO. In 1995, Mathew joined Nokia in Japan and led the company's mobile
devices development program.
1. Which Israeli Start-up Company has the best chance succeeding in 2007?
"Fring, a company that developed a cellular application that integrates instant
messages; Amobee, a company that developed a unique technology that integrates
advertisements on a mobile appliance; and Yossi Vardi's Dyuna, a company that
developed a content sharing platform connecting the world's digital content on
internet, television and mobile."
2. Which internet buzz word will transform from an idea to reality this year?
"Personalization and mobile marketing."
3. Which internet business model has the best chance to succeed?
"Cost per Acquisition – is expected to significantly affect all the various media
fields."
4. Will the internet investments continue – or are we in a new bubble?
"There are always ups and downs in this field. According to the market's accumulated
experience from the previous bubble, this time it appears we are steadily and levelheadedly
heading upwards. This time the venture capital funds are very cautious."
5. Which internet sites are the most popular ones?
Google Search, Google Maps and Gmail