dyuna
13/01/08

Metacafe Teams with Leading Mobile Entertainment Companies to Deliver Short Videos On-the-Go

January 13, 2008,12:00AM EST
Metacafe Teams with Leading Mobile Entertainment
Companies to Deliver Short Videos On-the-Go
Wednesday January 30, 8:15 am ET
PALO ALTO, Calif.--(BUSINESS WIRE)--Metacafe®, whose more than 28 million unique viewers
each month make it one of the world’s largest video entertainment sites, has teamed with several
leading mobile entertainment companies around the world to deliver short-form videos to
consumers wherever, whenever they’re in the mood for an entertainment break in their day.
Companies currently offering Metacafe videos to consumers and the mobile operators that serve
them include Buongiorno, Dyuna and Mobile Streams.
These relationships now make Metacafe videos easily accessible to mobile subscribers in more
than 100 countries around the world. Early consumer response has been positive; resulting in
thousands of video downloads monthly.
“The short videos featured on Metacafe are well-suited to mobile distribution – perfect for
enjoying a quick entertainment break, regardless of time or place,” said Erick Hachenburg,
CEO of Metacafe. “Our sophisticated approach to programming, which automatically
showcases the videos our large and global audience finds most entertaining, ensures a good
user experience in the mobile environment, where searching for a video is not practical. By
teaming with some of the world’s leading content aggregators, we are establishing early
leadership in mobile entertainment, a sector we expect to grow in the coming months and
years.”
Current Metacafe mobile content partners include:
• Buongiorno (www.buongiorno.com) – Buongiorno is a trendsetting,
independent mobile media and technology company driving the burgeoning
cellphone entertainment and personalization industry. With the recent acquisition
of iTouch, it becomes No.1 player in the mobile entertainment market worldwide.
It partners with over 100 leading cellular carriers, as well as with media and
Internet companies in over 53 countries on 5 continents.
• Dyuna (www.Dyuna.com) – Dyuna creates a mobile entertainment network,
comprised of mobile operators and content owners. The network creates a
marketplace that offers mobile users access to a global digital content catalog,
new distributions channels for content providers and an easy way for mobile
operators to extend their content offer. The catalog is offered with contentrelevant
advertising. Dyuna is a Red Herring 100 winner.
• Mobile Streams (www.mobilestreams.com) – Mobile Streams is a leading
provider of music, comedy, cartoon animation, adult, graphics and entertainment
content to mobile phones globally and is a leader in the field of made-for-mobile
content production. The company’s mobile expertise and Vuesia distribution
platform is used globally by some of the world's largest media groups including
Sony Pictures Entertainment and Liberty Media.
About Metacafe
With more than 28 million1 unique viewers each month, Metacafe® is one of the world’s largest
video entertainment sites. We specialize in short-form original content – from new, emerging
talents and established Hollywood heavyweights alike. Metacafe delivers an exceptional
entertainment experience by engaging and empowering our audience every step of the way. Our
VideoRank™ technology helps expose the most entertaining content, and our Producer Rewards®
program rewards video creators for their best work – all as determined by viewer response. The
privately held company is headquartered in Palo Alto, Calif., and has offices in Tel Aviv and New
York City. For more information – and hundreds of thousands of entertaining videos – visit
www.metacafe.com.